





November 10
Today's Reading: Jeremiah 48-49; Hebrews 7
Today's Thoughts: Stop Talking to Yourself
You comprehend my path and my lying down, And are acquainted with all my ways. Psalm 139:3
Does God want to be involved in every decision we make? Is it necessary to pray about every little detail? Many would say that God doesn't care, He saved you and He gave you a mind to think things through for yourself. I would completely disagree. After spending years of praying over the details in life, I have come to appreciate all He does for me just by including Him and looking for His fingerprints in my life.
But how does this work? Well, for a great starter, stop talking to yourself and start talking to the Lord. If you are late, talk to God about it. If you are confused, include God in it. Talk to Him as a friend, a counselor and a companion. He says that He is all those traits so get to know Him in those ways. In every relationship, there needs to be two-way communication. Prayer obviously is your part in the communication process with the Lord. But the Bible is God's way of speaking back to you. So let's say it is on your heart to buy a new car. Start talking to Him about it. Ask Him to change your heart if it is not His will or to lead your heart in the car buying process. Next, go to the Bible and ask the Lord to give you verses to guide you in this decision. If some verse pops out to you, pray over it and ask God to make His message clearer through that verse. If He does give you the go ahead, do further research with that promise. Keep talking to Him and keep going back to the Word, asking for specific direction. Whatever you include Him in, the Lord will work with you from dealerships to your finances. As you grow in the knowledge of God's guidance, you will gain a peace in your decision of what to purchase. Regardless of the outcome, you will have assurance of God's hand in the process. Walking through these decisions in our lives with God is the only way to assure peace. The more we include Him in every decision, the more we grow in our knowledge of Him, which leads to a closer walk with the Lord.
Are you in the midst of a trial or major decision in your life? Are you searching for answers in various places? Knowledge can bring peace, but the knowledge of God brings everlasting peace that continues to surpass our understanding. Start out everyday in God's Word. Take time to put His Word in your heart and mind. Before the day is through, you will need to hear from the Lord on something that crosses your path. The knowledge of His Word will give you peace and assurance in ways you could never imagine. Try it and see what God will do.
Our mission is to evangelize the lost and awaken the saved to live empowered lives by the Work of God and His Holy Spirit. Daily Disciples Ministries makes a difference for the kingdom of God by teaching and training believers how to be in God's Word, how to pray and how to walk with Jesus every day, as His daily disciple.
A few years ago, I was sitting in my local Starbucks and happened to overhear a group training session for new employees. And it was awesome! The employees were being trained on the atmosphere and experience that they were hired to create. The mission statement was given clearly through examples, so everyone could grasp it. The meeting was visionary. I was just about ready to fill out an employment application!
The people holding the training had a picture of how the employees were to treat each other and the leadership, but the tone was not focused on what the workers wanted to get out of the job. Instead, the training was centered around the experience they were to provide for each other and in turn, the customers. They were taught to be relational with frequent guests and sensitive to those who might not even know what a latte is.
What if we, as the church, put this much effort into inspiring workers—volunteers and members alike—with a vision for how the church could be and the atmosphere we would create for our visitors? Without this alignment, is it any wonder why we often come across as so fragmented and ineffective to the people we are trying to reach? Is it a surprise that there are so many churches connecting with so few people?
What are you doing to allign your ministry team? Do you have an atmosphere that's deliberate and effective?
Some of you out there might remember the early days of the running shoe market in the late seventies and early eighties. (And by some of you, I mean if you’re old enough!) There were all these new companies—Brooks, Puma, Saucony, Asics, New Balance, Adidas, Pony—and they were all competing against each other, each company selling pretty much the same thing. Well, by the mid-nineties, Nike basically made it clear that it was the dominant company. How did they take over that market? It’s called genius marketing. They saw needs that the other companies didn’t.
What Nike did was sell us a perceived need—inspiration—but delivered our real need—belonging. They convinced us that we could basically have superhuman abilities by creating a connection between their brand and Michael Jordan—an extremely iconic figure in sports. They had top athlete endorsers from almost every sport—creating more than just shoes, but rather an identity behind them. When they reached their “Just Do It” campaign, the company was one of the top brands in the world. How did they do it? They paved the way for us to see them as more than just shoes. At the time, Nike was so great that no other shoe stood a chance.
Nike was all about belonging and to buy a pair of Nike shoes was like being a part of something bigger than yourself. We have this basic human need to belong; so Nike wrapped their product up in faith and achievement. Why am I convinced that it was about belonging and not a true desire to be better at sports? Because 90 percent of us never used our Nike shoes for anything more than going to the mall on Saturday. We didn’t really want to be athletic—we just wanted to be on the winning team.
So how does this translate for the church? Well, it helps us see that there is a difference between true needs and felt needs. We know the people we want to reach need Christ, and we can agree that God has given all of us that space in our heart that only He can fill. But until they’ve heard and understood the message, most people don’t know their need is for Him. They might know things like they should be in church and their kids should be there too, and they probably feel something missing in their lives. We know the real need in their lives is belonging to Christ, but they are likely to think the need is something less spiritual.
We’re not frequently going to introduce them to their real need until we can connect with them on what they think they need. Since they don’t fully understand their true need, it’s our job to make that need felt.
What do the people in your community think they need? Is it friends? Childcare? A sense of belonging? Financial provision? A job? Cool music?
© Richard L. Reising
by Andy Havens, Guest Blogger
Ask most people about marketing and they’ll talk about advertising. Why? Because advertising is the end result of a long marketing process and the only part that is actually observed by the general public. Behind the scenes, though, there are hundreds of people and thousands of hours of marketing work involved in every product you see advertised.
This becomes problematic when consumers of advertising become creators of marketing, as they assume they should start with advertising. That’s like assuming that building a house begins with picking out paint and wallpaper because that’s the part that’s most visible and that you’re most familiar with.
So what is marketing?
Marketing is the study and practice of better, faster, cheaper and friendlier. “Making things go more smoothly,” as I put it to my students. The product or service a company provides is the “what” of its existence. Marketing is the “how.” In a church setting, our “what” is the spreading of the Word of Christ. We want to grow the Church, heal the world and bring the Good News to those that haven’t heard it. Those are all answers to the question, “What should the church be doing?” The question, “How can we do those things better?” is one that marketing can help answer.
So where do we start? Good marketing begins with some basic ideas that can help any organization – including your church – accomplish many objectives long before venturing into the realm of advertising.
Goals
Good marketing programs must have well stated goals, often at several levels. By “levels of goals,” I mean that company-wide, department, and personal marketing goals are often set forth, and should compliment each other. If “increased customer satisfaction” is a company-wide goal, then a personal marketing goal might be “spend more time in one-on-one customer interactions.” Goal consistency is even more imperative in a church setting where much more is at stake than dollars.
Measurement
That which is not measured cannot be improved. One of my favorite bosses once quipped that marketing without measurement is like basketball without baskets; “Lots of dribbling, but what’s the point?” For churches, measurement can be about much more than the numbers of people attending services. You can measure how many people are involved in different activities, how many hours of volunteer time are given, how pleased people are with various activities, how satisfied staff and clergy are. And your measurements should all tie back to those goals we talked about earlier.
Project Planning
Once you have goals set, and an idea of how to measure progress towards them, you need a plan. How to get from “Point A” to “Point Z” without trying to skip the stuff in between. Marketing planning utilizes a “blueprint” model that navigates from the statement of a goal to its achievement. This is where many churches (and businesses) fall down. Project planning skills simply aren’t taught in schools. But they are taught in many corporate marketing departments.
Group Dynamics
Marketing often requires a balance of priorities. Shareholders want maximum profits; customers want low prices; employees want higher wages. Marketing has to find a balance. Knowing how to “market internally” can mean the difference between success and failure… even before a product ever gets out the door. Managing internal marketing relationships within your church will help you prepare for and overcome tension and unrest that can disturb your people and limit your success.
In the business world, how these and other marketing fundamentals work together will depend on the particular product or service being marketed. In a church setting, marketing programs will also depend on the goals and resources of the particular church. But no matter what you want to accomplish, starting with a strong foundation is critical. As Christ said in Luke 6:47-48: (NKJV) “Whoever comes to Me, and hears My sayings and does them, I will show you whom he is like: He is like a man building a house, who dug deep and laid the foundation on the rock. And when the flood arose, the stream beat vehemently against that house, and could not shake it, for it was founded on the rock.” Don’t start your marketing programs by working on the “paint and paper” of advertising first. You’ll only end up standing around in a muddy, vacant lot arguing about why you’re still wet and cold. Start with simple, foundational marketing plans and you’ll end up with something that will stand the test of time.
As church leaders, we are not necessarily taught to study and understand the variances between different people, different cultures and different mindsets. Perhaps it is seminary oversight, but I am amazed at how this inherent part of Paul’s ministry is not pounded into us. Not only was he able to “become as a Jew to win a Jew”, his letters to the Galatians showed us he had a handle on their struggles, lifestyle bents and mindsets—yet, they were clearly different than what he was able to see in Corinth or Ephesus. Paul was able to distinguish lifestyle patterns in people that they did not see in themselves. This is a developable gift that made Paul much more than a preacher—he was a reacher. He reached people below the surface, right where they lived. And as a result of his tremendous passion and traveling exposure, he was able to understand the variances between people types and use it to help them see Christ.
There is a life being lived by church-goers and outsiders alike that is often below the surface to us as leaders. This is not about token “church relevance” where we feel hip by naming a sermon series after the latest movie. This is about understanding what makes different people tick. Even more, as the average church leader is more strapped with preparing messages, holding onto people through life’s struggles, and keeping the ship afloat, the ability to devote time to truly understanding who is and who is not in our churches is lost. This cycle of struggle eats away at one of our strongest assets in understanding people—exposure. Like Paul, when your exposure to different patterns increases, you are able to see more clearly what you yourself are dealing with. And be assured, every church has definable patterns of culture affecting its health and growth whether they recognize it or not.A few years ago, I was sitting in my local Starbucks and happened to overhear a group training session for new employees. And it was awesome! The employees were being trained on the atmosphere and experience that they were hired to create. The mission statement was given clearly through examples, so everyone could grasp it. The meeting was visionary. I was just about ready to fill out an employment application!
The people holding the training had a picture of how the employees were to treat each other and the leadership, but the tone was not focused on what the workers wanted to get out of the job. Instead, the training was centered around the experience they were to provide for each other and in turn, the customers. They were taught to be relational with frequent guests and sensitive to those who might not even know what a latte is.
What if we, as the church, put this much effort into inspiring workers—volunteers and members alike—with a vision for how the church could be and the atmosphere we would create for our visitors? Without this alignment, is it any wonder why we often come across as so fragmented and ineffective to the people we are trying to reach? Is it a surprise that there are so many churches connecting with so few people?
What are you doing to allign your ministry team? Do you have an atmosphere that's deliberate and effective?
If you enjoy the Beyond Relevance blog, you will be blown away by Richard Reising's book, ChurchMarketing 101®: Preparing Your Church for Greater Growth.
ChurchMarketing 101: Preparing Your Church for Greater Growth.
This "must read" (we're not just saying that--look at what others are saying below) is a handbook to building a contagious church. Whether you are a marketing guru or novice, you will find it inspiring, encouraging, and hopeful. It’s everything you’ve been secretly thinking about church since you’ve been at church, but it’s also the solutions that churches are needing. In this book, Richard breaks down marketing principles and brand strategy by offering fresh insight into what both creates and hinders church growth. Built on a strong biblical foundation, he reveals how small changes can have a big impact on growth. Strategic marketing can set your church apart, creating the momentum to change the life of your church and your community for eternity. Bottom line: it’s worth the read.
You can buy this book from Amazon.com, ChristianBook.com, Barnes & Noble, or your local bookstore.
A great book I ask every pastor to read:
Church Marketing 101: Preparing Your Church for Greater Growth click to purchase
I got an e-mail from a friend with a quote in it, and then I realized Tony Morgan posted the same thing a few days ago. It's a quote from John Wang, the Chief Marketing Officer at HTC, in an article regarding innovation. Here's what he had to say:
"Let me share with you how we think about brand. There is a very important difference between brand value and brand recognition. Brand value means something to the end user. Brand recognition, all it means is a bunch of advertising to make people recognize the brand name. At HTC we care about brand value, not brand recognition. Building brand value is like earning respect; you have to earn respect, you cannot buy respect. And the way to earn respect is by continuing to deliver innovative products and creating value for the market, and that has to be done time after time again. It is a journey."
That's certainly a challenge to the church. Are you just using brute force marketing, or are you delivering incredible experiences and products that lead people to admire and trust you? Ask yourself and your team this question as you prepare to serve your community.