Brand Value Versus Brand Recognition

A great book I ask every pastor to read:
Church Marketing 101: Preparing Your Church for Greater Growth click to purchase

I thought this was worth sharing. From churchmarketingsucks.com

Brand Value Versus Brand Recognition

I got an e-mail from a friend with a quote in it, and then I realized Tony Morgan posted the same thing a few days ago. It's a quote from John Wang, the Chief Marketing Officer at HTC, in an article regarding innovation. Here's what he had to say:

"Let me share with you how we think about brand. There is a very important difference between brand value and brand recognition. Brand value means something to the end user. Brand recognition, all it means is a bunch of advertising to make people recognize the brand name. At HTC we care about brand value, not brand recognition. Building brand value is like earning respect; you have to earn respect, you cannot buy respect. And the way to earn respect is by continuing to deliver innovative products and creating value for the market, and that has to be done time after time again. It is a journey."

That's certainly a challenge to the church. Are you just using brute force marketing, or are you delivering incredible experiences and products that lead people to admire and trust you? Ask yourself and your team this question as you prepare to serve your community.